Media Cultures

QUESTION 5 Explore a variety of media is used within the context of branding or transmedia storytelling . Does variety dilute the effectiveness of an advertising campaign or story? From my research this past few weeks, I decided to concentrate solely on trans-media storytelling and plan to concentrate on one franchise that uses it which is  Pokémon as I believe it has greatly succeeded by using this technique. Therefore, I will be including Henry Jenkins' theory of transmedia storytelling 101 to backup my research essay on  Pokémon as trans-media storytelling.  To be honest, I'm not sure whether I'm on the right track on this essay topic because I'm only concentrating on one specific franchise in trans-media storytelling and whether the points on my essay structure is repeating itself? Not much critical thinking? _________________________________________________________________________________ ESSAY STRUCTURE So does the variety of trans-media storytelling di...

Fan art- Incorporation of My Little Pony and Eeveelution from Pokémon As "a vehicle of and for the national imagination transmitted through a currency of superpowers and lovable characters", Pokemon fans are very invested in their characters. (Allison, 2006) Therefore, with their love and interest for the characters, they create their own version of the story also known as fan-fiction . According to Henry Jenkins, fan fiction can be seen as an unauthorised expansion of these media franchises into new directions which reflect the reader's desire to "fill in the gaps" they have discovered in the commercially produced material. Fan fiction are normally being produced by dedicated individual that wish to continue the role for their favourite character in the initial story. Pleasing their own desire, they create their own storyline; it could be a continuation, a new storyline or even a crossover between characters from other television series. Basically, there...

Pokémon Manga The Pokémon Manga series is an "entire subcategory of comics and graphic novels written with their own storylines and interpretation of the Pokémon world" (Bulbapedia, n.d). Most of it do not have connections to one another beyond the medium but still has the same concept. Fans are able to immerse themselves to a whole new characters(human) but with the same Pokémon characters present in the comic; making the Pocket Monsters (Pokémon) core of the story. Moreover, in conjunction of the diverse Pokémon games created, there are an array of Pokémon related books published. There are guide books, hacks, handbooks, tips and tricks, encyclopedia , pop quiz, insights on certain Pokémon and colouring books. Basically, fans are able to study all about Pokémon. The knowledge gain from reading those books, enable players to have a better understanding when engaging with the any Pokémon media.  Pokédex Furthermore, having at least one of the P...

The Pokémon television series was produced soon after the success of the Nintendo video games and is still releasing new series up till today. Today, Pokémon has over 900-episode run which is more episodes that The Simpsons (have been known for its long broadcast life) with only around 587 episodes. ( Minotti, 2016)   As a result of its global recognition,  Pokémon originally in Japanese language, has been   dubbed into many different languages  making  it universally understandable to everyone. (Though most people prefer watching the original, with subtitles of their language) " The show follows the adventures of young Trainer named Ash Ketchum and his Pokémon pal, Pikachu as they travel around the world of Pokémon, visiting exotic destinations, meeting many interesting new people and Pokémon and having lots of exciting adventures. Along the way, they learn about teamwork, compassion, friendship, and fair play as Ash works towa...

Are you guilty of collecting Pokémon trading cards?  Adding onto the game genre of Pokémon, they also produce trading cards. These cards are very sacred to fans out there which I will explain thoroughly in this post. The trading card has the same intention as the video game, which is to battle with one and another's Pokémon. The main purpose of the cards is to enable fans to experience a similar situation of battling Pokémon in reality by having a physical copy of Pokémon(cards) instead of being digitalised. Moreover, with trading cards, players are also unable to cheat their way through to easily win a game using cheat codes. However, they are able to socialise and form a  friendship between one and another; spreading the love of Pokémon.  Collecting Pokémon cards and keeping them in good condition Besides that, it is also known as a collectable as  the  Pokémon Company International  updates 4 sets of cards every...

Hey! I'm sure everyone knows Pokémon   Referring to  Henry Jenkins' theory on Transmedia Storytelling , Pokémon matches his explanation of trans-media storytelling. Furthermore, Pokémon is known for expansion of franchise on different media such as games (video and trading card), television series , films , comics and fandom . All of the media tells its own story in the same universe of Pokémon world.  Image 1: Pokémon Nintendo Games In case if you have not heard of Pokémon before , Pokémon are "creatures of all shapes and sizes who live in the wild or alongside human" (Pokémon, n.d.). Pokémon started as a Nintendo game back in 1995. The competitiveness and the curiosity on different Pokémon available made it so popular. Battling other Pokémon The intention of the game is to become the Pokémon League Champion through battling against other Pokémon Trainers. Along the journey, trainers are encouraged to capture as many Pokémon as they can by...