QUESTION 5
Explore a variety of media is used within the context of branding or transmedia storytelling. Does variety dilute the effectiveness of an advertising campaign or story?
From my research this past few weeks, I decided to concentrate solely on trans-media storytelling and plan to concentrate on one franchise that uses it which is Pokémon as I believe it has greatly succeeded by using this technique. Therefore, I will be including Henry Jenkins' theory of transmedia storytelling 101 to backup my research essay on Pokémon as trans-media storytelling.
To be honest, I'm not sure whether I'm on the right track on this essay topic because I'm only concentrating on one specific franchise in trans-media storytelling and whether the points on my essay structure is repeating itself? Not much critical thinking?
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ESSAY STRUCTURE
So does the variety of trans-media storytelling dilute the effectiveness of the story ? No.
For the introduction, I will briefly explain about trans-media storytelling. It's usefulness, advantage and disadvantage and whether there are any franchise that have failed from using trans-media storytelling. Is it worth spending money, time and effort to connect all the media into a story? Next, I will be introducing Pokémon into my essay and further explain the main concept of its story.
The first paragraph of the body will be about Pokémon Nintendo video games. The first media that they use to start off as a trans-media franchise. Why are people interested in this particular video game and hasn't die down even after 20yrs? Its long span of game production leaves a huge age gap between fans, does it affect the game production?
("Transmedia storytelling expands what can be known about a particular fictional world while dispersing that information, insuring that no one consumer knows everything and insure that they must talk about the series with others"- Henry Jenkins)
Secondly, nostalgia in fans when it comes to a reproduction of the Pokémon game, Pokémon GO. How does this contribute to the storyline? Will Pokémon still be able to hang on even though it have been around for a long time?
Thirdly, I will jump into Pokémon trading card. It's a game yet a collection. How does this work as trans-media storytelling? Does it contribute as an extension to the story or is it just for marketing purposes? Why are fans into this collection? What advantage does the media get other than for marketing purposes?
Moreover, I will be tackling about the series of animation and film produced. How does this affect the other media? Does the animation have a huge weight on Pokémon's transmedia storytelling? Who is it targeted and are fans tired or bored of it's never-ending continuation of the story?
Lastly, fan fiction is popular among Pokémon fans as it's huge amount of characters attracts different individual interests. What is it's contribution to trans-media storytelling? Will collaboration of tv series affect the Pokémon's initial narrative? Does it affect Pokémon fans? Will fan-faction ever be part of the Pokémon's narratives?
In conclusion, the core of the story is vital and with a good interesting storyline, the franchise or media are able to expand. Will Pokémon still be popular in the future or die down like Digimon? Will the transmedia method still be effective for Pokémon as they have used most of the media? How are they going to keep it's storyline going?
/Video Games (the media that started it all)
/Reproduction of games (Nostalgic)
/Trading Card Collection ( fan's obsession)
/Animation ( a long series)
/Fan fiction ( incorporation of fandom's )
Henry Jenkins' core principle of storytelling
-Spreadability vs. Drillability
-Continuity vs. Multiplicity
-Immersion vs. Extrability
-World Building
-Seriality
-Subjectivity
-Performance
Explore a variety of media is used within the context of branding or transmedia storytelling. Does variety dilute the effectiveness of an advertising campaign or story?
From my research this past few weeks, I decided to concentrate solely on trans-media storytelling and plan to concentrate on one franchise that uses it which is Pokémon as I believe it has greatly succeeded by using this technique. Therefore, I will be including Henry Jenkins' theory of transmedia storytelling 101 to backup my research essay on Pokémon as trans-media storytelling.
To be honest, I'm not sure whether I'm on the right track on this essay topic because I'm only concentrating on one specific franchise in trans-media storytelling and whether the points on my essay structure is repeating itself? Not much critical thinking?
_________________________________________________________________________________
ESSAY STRUCTURE
So does the variety of trans-media storytelling dilute the effectiveness of the story ? No.
For the introduction, I will briefly explain about trans-media storytelling. It's usefulness, advantage and disadvantage and whether there are any franchise that have failed from using trans-media storytelling. Is it worth spending money, time and effort to connect all the media into a story? Next, I will be introducing Pokémon into my essay and further explain the main concept of its story.
The first paragraph of the body will be about Pokémon Nintendo video games. The first media that they use to start off as a trans-media franchise. Why are people interested in this particular video game and hasn't die down even after 20yrs? Its long span of game production leaves a huge age gap between fans, does it affect the game production?
("Transmedia storytelling expands what can be known about a particular fictional world while dispersing that information, insuring that no one consumer knows everything and insure that they must talk about the series with others"- Henry Jenkins)
Secondly, nostalgia in fans when it comes to a reproduction of the Pokémon game, Pokémon GO. How does this contribute to the storyline? Will Pokémon still be able to hang on even though it have been around for a long time?
Thirdly, I will jump into Pokémon trading card. It's a game yet a collection. How does this work as trans-media storytelling? Does it contribute as an extension to the story or is it just for marketing purposes? Why are fans into this collection? What advantage does the media get other than for marketing purposes?
Moreover, I will be tackling about the series of animation and film produced. How does this affect the other media? Does the animation have a huge weight on Pokémon's transmedia storytelling? Who is it targeted and are fans tired or bored of it's never-ending continuation of the story?
Lastly, fan fiction is popular among Pokémon fans as it's huge amount of characters attracts different individual interests. What is it's contribution to trans-media storytelling? Will collaboration of tv series affect the Pokémon's initial narrative? Does it affect Pokémon fans? Will fan-faction ever be part of the Pokémon's narratives?
In conclusion, the core of the story is vital and with a good interesting storyline, the franchise or media are able to expand. Will Pokémon still be popular in the future or die down like Digimon? Will the transmedia method still be effective for Pokémon as they have used most of the media? How are they going to keep it's storyline going?
/Video Games (the media that started it all)
/Reproduction of games (Nostalgic)
/Trading Card Collection ( fan's obsession)
/Animation ( a long series)
/Fan fiction ( incorporation of fandom's )
Henry Jenkins' core principle of storytelling
-Spreadability vs. Drillability
-Continuity vs. Multiplicity
-Immersion vs. Extrability
-World Building
-Seriality
-Subjectivity
-Performance
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