Skip to main content

1.5 Conclusion

Typography has evolved throughout the years and have been extensively used beneficially to people. With the freedom we have nowadays, the style of typography varies and can be used without any restriction. Both Rand and Sagmeister agree that there is no limit in designing and using typography in a poster. Up till now, there is no specification on the type of typeface used on designs unless it is mentioned in the company’s handbook.

On the other hand, simplicity in typography and layout definitely give an expensive and classic look to it. Quoting from the famous painter, Leonardo da Vinci- “ Simplicity is the ultimate sophistication” but will simplicity reach to the point where it is too minimal? Designs that are too minimal will make people get confused.Therefore, typography is very influential when it comes to commercial use and will continue to grow with new styles and purpose.

Bibliography
Fresh Consulting. 2016. Beauty in Simplicity: Why Good Design is Timeless - Fresh Consulting. [ONLINE] Available at: https://www.freshconsulting.com/beauty-simplicity-good-design-is-timeless/

 Vital Design. 2016. The Importance of Typography | Vital Design . [ONLINE] Available at:https://vtldesign.com/brand-development/graphic-design/importance-typography-part-1-fonts-speak-louder-words/

 Minimalist Design Is Taking Over: Here’s Why | Design Shack. 2016. Minimalist Design Is Taking Over: Here’s Why | Design Shack. [ONLINE] Available at: https://designshack.net/articles/layouts/minimalist-design-is-taking-over-heres-why/

Comments

Post a Comment

Popular posts from this blog

3.7 Summary

4/6/17 (Week 3) Choice of Topic Among 5 questions, question 3 and 5 interest me more. 4/6/17  (Week 3) Food for Thought Pouring my initial thoughts and opinions on Question 3 & 5. More curiosity on Question 5  7/6/17  (Week 3) Introduction to Media Knowledge on traditional media, key concepts of new media and media convergence 11/6/17  (Week 4) Transmedia Storytelling Brief research and explanation on storytelling and trans-media storytelling 12/6/17  (Week 4) 13 Reasons Why : Book to Netflix series and Tapes on YouTube The success of re-opening the story by producing a Netflix series that gain more popularity than before. Adding on, the controversy about story made the series more popular. An advertising agency created tape recordings and posted it on YouTube to let readers gain a whole experience. 23/6/17  (Week 5) 13 Reasons Why : Promoting the Story and Suicide Awareness The different media used for prom...
Post a Comment
Read more

3.6 Conclusion & Essay Structure

QUESTION 5 Explore a variety of media is used within the context of branding or transmedia storytelling . Does variety dilute the effectiveness of an advertising campaign or story? From my research this past few weeks, I decided to concentrate solely on trans-media storytelling and plan to concentrate on one franchise that uses it which is  Pokémon as I believe it has greatly succeeded by using this technique. Therefore, I will be including Henry Jenkins' theory of transmedia storytelling 101 to backup my research essay on  Pokémon as trans-media storytelling.  To be honest, I'm not sure whether I'm on the right track on this essay topic because I'm only concentrating on one specific franchise in trans-media storytelling and whether the points on my essay structure is repeating itself? Not much critical thinking? _________________________________________________________________________________ ESSAY STRUCTURE So does the variety of trans-media storytelling di...
Post a Comment
Read more

3.5e Pokémon Fan Fiction

Fan art- Incorporation of My Little Pony and Eeveelution from Pokémon As "a vehicle of and for the national imagination transmitted through a currency of superpowers and lovable characters", Pokemon fans are very invested in their characters. (Allison, 2006) Therefore, with their love and interest for the characters, they create their own version of the story also known as fan-fiction . According to Henry Jenkins, fan fiction can be seen as an unauthorised expansion of these media franchises into new directions which reflect the reader's desire to "fill in the gaps" they have discovered in the commercially produced material. Fan fiction are normally being produced by dedicated individual that wish to continue the role for their favourite character in the initial story. Pleasing their own desire, they create their own storyline; it could be a continuation, a new storyline or even a crossover between characters from other television series. Basically, there...
Post a Comment
Read more