Modernism
Typography has change in design and communication form prior to the 19th century approach as it was very decorative and filled with images and illustrations before that. Designers of the modern era follow strict rules like using specific typeface and grid rules to design their artwork or advertisements to make it look simple and clean. They constricted themselves into using the grid system, as it was sacred to them.
Grid system was invented by Josef Müller-Brockmann and was known since the 1950s. Brockmann's secret to simple and good looking designs is using the grid system. Therefore, he published a book on grid system to help other designers have a touch of good design layout.It is used to give a guide to designers to organise their layout. It is simple yet functional as the text is displayed through the arrangement of grid which is specially designed to made the eye follow the text. Furthermore, since the grid system was invented during the modernism period, many designers were attracted and surprised by the functionality of it which made the grid system sacred during that period of time.
Postmodernism
Typography from the era of postmodernism onwards has changed significantly as the evolution of technology played a significant role in giving more possibilities for designers to create typography in a more efficient way. Therefore, postmodernism art style is wild and crazy, breaking the boundaries set by modernism to express their feelings through the design of text.
Digital revolution has made a huge impact in the design world. Therefore, designers have the freedom and equipment to design efficiently. Furthermore, with the efficiency of printing, mass production occur and the job opportunity for typography and design increased massively.
Bibliography:
Emigre Essays. 2016. Emigre Essays. [ONLINE] Available at: http://www.emigre.com/Editorial.php?sect=1&id=20
Typography has change in design and communication form prior to the 19th century approach as it was very decorative and filled with images and illustrations before that. Designers of the modern era follow strict rules like using specific typeface and grid rules to design their artwork or advertisements to make it look simple and clean. They constricted themselves into using the grid system, as it was sacred to them.
Grid system was invented by Josef Müller-Brockmann and was known since the 1950s. Brockmann's secret to simple and good looking designs is using the grid system. Therefore, he published a book on grid system to help other designers have a touch of good design layout.It is used to give a guide to designers to organise their layout. It is simple yet functional as the text is displayed through the arrangement of grid which is specially designed to made the eye follow the text. Furthermore, since the grid system was invented during the modernism period, many designers were attracted and surprised by the functionality of it which made the grid system sacred during that period of time.
Postmodernism
Typography from the era of postmodernism onwards has changed significantly as the evolution of technology played a significant role in giving more possibilities for designers to create typography in a more efficient way. Therefore, postmodernism art style is wild and crazy, breaking the boundaries set by modernism to express their feelings through the design of text.
Digital revolution has made a huge impact in the design world. Therefore, designers have the freedom and equipment to design efficiently. Furthermore, with the efficiency of printing, mass production occur and the job opportunity for typography and design increased massively.
Bibliography:
Emigre Essays. 2016. Emigre Essays. [ONLINE] Available at: http://www.emigre.com/Editorial.php?sect=1&id=20
Graphics.com (2016). A Brief
History of Grids [online] Available at: http://www.graphics.com/article-old/brief-history-grids
Jess Righthand. 2016. Postmodernism's New Typography | Arts & Culture | Smithsonian. [ONLINE] Available at: http://www.smithsonianmag.com/arts-culture/postmodernisms-new-typography-77489071/?no-ist
Pure Graphics. 2016. Modernism Vs Postmodernism | Pure Graphics. [ONLINE] Available at:https://shanny12.wordpress.com/modernism-vs-postmodernism/
Jess Righthand. 2016. Postmodernism's New Typography | Arts & Culture | Smithsonian. [ONLINE] Available at: http://www.smithsonianmag.com/arts-culture/postmodernisms-new-typography-77489071/?no-ist
Pure Graphics. 2016. Modernism Vs Postmodernism | Pure Graphics. [ONLINE] Available at:https://shanny12.wordpress.com/modernism-vs-postmodernism/
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