Question 6
Look at some artists whose works rely heavily on the use of words and lettering. Analyse the changes which happened in typography and its use as a part of modern or contemporary art?
This topic was chosen out of the 10 choices of questions because I have some curious thoughts about typography and learning about it is interesting.
Research 1
Analysing the changes which happened in typography
Typography majorly started after the invention of Gutenberg's movable type in 1436. Before this, typography was handwritten and it took ages just to design one and it is quite impossible to mass produce it. Therefore, handwritten typography was sacred and appreciated by many back then.After the movable type, the Industrial Revolution made an impact in typography as machines were brought in, printing vastly speed up and typography can be design efficiently; giving typographers job opportunity.(mass production)After that, the Arts and Crafts Movement (1850s) shows simplicity of form and good craftsmanship and design. Modernism (1910) such as De Stijl, Constructivism and The Bauhaus also made an impact in typography as they forced viewers to see everyday differently by presenting unfamiliar forms. As functionality and progress is the key, during that period of time the style of design is simple. During the 1950s, the use of classic romans fonts without serifs are widely used. During the 1980s, with the invention of laser printer, PC and Deskstop Publishing, new fonts could be designed and travelled quickly and easily. In conjunction to that, Fontographer which enables designers to customise typeface became available. After that, during the 1990s, designers started breaking away from grid patterns which was sacred to them. They then became more experimental with their style of design. Since 2000, digital revolution has occured and there is no limited resources in designing a typeface or typography. In this pluralistic phase, there is definitely no limit in designing anything. The crazier the better.
Reference
Ambrose, G. and Harris, P. (2006) ' The Fundamentals of Typography' [online] Switzerland: AVA Publiching SA. Available at: https://books.google.com.my/books?id=5WLYdDc5do0C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Creative Bloq (2013) ' The Easy Guide to Design Movements: Modernism ' [online]. 22 October. Available at: http://www.creativebloq.com/graphic-design/easy-guide-design-movements-modernism-10134971
Graphic Design History (n.d) 'Arts & Crafts' [online]. Available at: https://visualartsdepartment.wordpress.com/arts-crafts/
Visual.ly (2011) ' The History of Typography' . Available at : http://visual.ly/history-typography
Look at some artists whose works rely heavily on the use of words and lettering. Analyse the changes which happened in typography and its use as a part of modern or contemporary art?
This topic was chosen out of the 10 choices of questions because I have some curious thoughts about typography and learning about it is interesting.
Research 1
Analysing the changes which happened in typography
Typography majorly started after the invention of Gutenberg's movable type in 1436. Before this, typography was handwritten and it took ages just to design one and it is quite impossible to mass produce it. Therefore, handwritten typography was sacred and appreciated by many back then.After the movable type, the Industrial Revolution made an impact in typography as machines were brought in, printing vastly speed up and typography can be design efficiently; giving typographers job opportunity.(mass production)After that, the Arts and Crafts Movement (1850s) shows simplicity of form and good craftsmanship and design. Modernism (1910) such as De Stijl, Constructivism and The Bauhaus also made an impact in typography as they forced viewers to see everyday differently by presenting unfamiliar forms. As functionality and progress is the key, during that period of time the style of design is simple. During the 1950s, the use of classic romans fonts without serifs are widely used. During the 1980s, with the invention of laser printer, PC and Deskstop Publishing, new fonts could be designed and travelled quickly and easily. In conjunction to that, Fontographer which enables designers to customise typeface became available. After that, during the 1990s, designers started breaking away from grid patterns which was sacred to them. They then became more experimental with their style of design. Since 2000, digital revolution has occured and there is no limited resources in designing a typeface or typography. In this pluralistic phase, there is definitely no limit in designing anything. The crazier the better.
Reference
Ambrose, G. and Harris, P. (2006) ' The Fundamentals of Typography' [online] Switzerland: AVA Publiching SA. Available at: https://books.google.com.my/books?id=5WLYdDc5do0C&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=false
Creative Bloq (2013) ' The Easy Guide to Design Movements: Modernism ' [online]. 22 October. Available at: http://www.creativebloq.com/graphic-design/easy-guide-design-movements-modernism-10134971
Graphic Design History (n.d) 'Arts & Crafts' [online]. Available at: https://visualartsdepartment.wordpress.com/arts-crafts/
Meggs, P. and Purvis, A. (2016) ' Megg's History of Graphic Design ' [online] New Jersey: John Wiley & Sons, Inc. Available at: https://books.google.com.my/books?id=1zL8CwAAQBAJ&printsec=frontcover&dq=Meggs+History+of+Graphic+Design&hl=en&sa=X&ved=0ahUKEwjmiMr529XOAhUKtY8KHXxyCDEQ6AEILDAC#v=onepage&q=Meggs%20History%20of%20Graphic%20Design&f=false
Revolutions in Communication (n.d) 'Industrial Printing Revolution' [online]. Available at: http://www.environmentalhistory.org/revcomm/features/19th-century-printing/
Siebert, J. (2015) ' The Evolution of Typography: A Brief History '. PRINT [online]. Available at: http://www.printmag.com/typography/evolution-typography-history/Revolutions in Communication (n.d) 'Industrial Printing Revolution' [online]. Available at: http://www.environmentalhistory.org/revcomm/features/19th-century-printing/
Visual.ly (2011) ' The History of Typography' . Available at : http://visual.ly/history-typography
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