Media Cultures

4/6/17 (Week 3) Choice of Topic Among 5 questions, question 3 and 5 interest me more. 4/6/17  (Week 3) Food for Thought Pouring my initial thoughts and opinions on Question 3 & 5. More curiosity on Question 5  7/6/17  (Week 3) Introduction to Media Knowledge on traditional media, key concepts of new media and media convergence 11/6/17  (Week 4) Transmedia Storytelling Brief research and explanation on storytelling and trans-media storytelling 12/6/17  (Week 4) 13 Reasons Why : Book to Netflix series and Tapes on YouTube The success of re-opening the story by producing a Netflix series that gain more popularity than before. Adding on, the controversy about story made the series more popular. An advertising agency created tape recordings and posted it on YouTube to let readers gain a whole experience. 23/6/17  (Week 5) 13 Reasons Why : Promoting the Story and Suicide Awareness The different media used for prom...

QUESTION 5 Explore a variety of media is used within the context of branding or transmedia storytelling . Does variety dilute the effectiveness of an advertising campaign or story? From my research this past few weeks, I decided to concentrate solely on trans-media storytelling and plan to concentrate on one franchise that uses it which is  Pokémon as I believe it has greatly succeeded by using this technique. Therefore, I will be including Henry Jenkins' theory of transmedia storytelling 101 to backup my research essay on  Pokémon as trans-media storytelling.  To be honest, I'm not sure whether I'm on the right track on this essay topic because I'm only concentrating on one specific franchise in trans-media storytelling and whether the points on my essay structure is repeating itself? Not much critical thinking? _________________________________________________________________________________ ESSAY STRUCTURE So does the variety of trans-media storytelling di...

Fan art- Incorporation of My Little Pony and Eeveelution from Pokémon As "a vehicle of and for the national imagination transmitted through a currency of superpowers and lovable characters", Pokemon fans are very invested in their characters. (Allison, 2006) Therefore, with their love and interest for the characters, they create their own version of the story also known as fan-fiction . According to Henry Jenkins, fan fiction can be seen as an unauthorised expansion of these media franchises into new directions which reflect the reader's desire to "fill in the gaps" they have discovered in the commercially produced material. Fan fiction are normally being produced by dedicated individual that wish to continue the role for their favourite character in the initial story. Pleasing their own desire, they create their own storyline; it could be a continuation, a new storyline or even a crossover between characters from other television series. Basically, there...

Pokémon Manga The Pokémon Manga series is an "entire subcategory of comics and graphic novels written with their own storylines and interpretation of the Pokémon world" (Bulbapedia, n.d). Most of it do not have connections to one another beyond the medium but still has the same concept. Fans are able to immerse themselves to a whole new characters(human) but with the same Pokémon characters present in the comic; making the Pocket Monsters (Pokémon) core of the story. Moreover, in conjunction of the diverse Pokémon games created, there are an array of Pokémon related books published. There are guide books, hacks, handbooks, tips and tricks, encyclopedia , pop quiz, insights on certain Pokémon and colouring books. Basically, fans are able to study all about Pokémon. The knowledge gain from reading those books, enable players to have a better understanding when engaging with the any Pokémon media.  Pokédex Furthermore, having at least one of the P...

The Pokémon television series was produced soon after the success of the Nintendo video games and is still releasing new series up till today. Today, Pokémon has over 900-episode run which is more episodes that The Simpsons (have been known for its long broadcast life) with only around 587 episodes. ( Minotti, 2016)   As a result of its global recognition,  Pokémon originally in Japanese language, has been   dubbed into many different languages  making  it universally understandable to everyone. (Though most people prefer watching the original, with subtitles of their language) " The show follows the adventures of young Trainer named Ash Ketchum and his Pokémon pal, Pikachu as they travel around the world of Pokémon, visiting exotic destinations, meeting many interesting new people and Pokémon and having lots of exciting adventures. Along the way, they learn about teamwork, compassion, friendship, and fair play as Ash works towa...

Are you guilty of collecting Pokémon trading cards?  Adding onto the game genre of Pokémon, they also produce trading cards. These cards are very sacred to fans out there which I will explain thoroughly in this post. The trading card has the same intention as the video game, which is to battle with one and another's Pokémon. The main purpose of the cards is to enable fans to experience a similar situation of battling Pokémon in reality by having a physical copy of Pokémon(cards) instead of being digitalised. Moreover, with trading cards, players are also unable to cheat their way through to easily win a game using cheat codes. However, they are able to socialise and form a  friendship between one and another; spreading the love of Pokémon.  Collecting Pokémon cards and keeping them in good condition Besides that, it is also known as a collectable as  the  Pokémon Company International  updates 4 sets of cards every...

Hey! I'm sure everyone knows Pokémon   Referring to  Henry Jenkins' theory on Transmedia Storytelling , Pokémon matches his explanation of trans-media storytelling. Furthermore, Pokémon is known for expansion of franchise on different media such as games (video and trading card), television series , films , comics and fandom . All of the media tells its own story in the same universe of Pokémon world.  Image 1: Pokémon Nintendo Games In case if you have not heard of Pokémon before , Pokémon are "creatures of all shapes and sizes who live in the wild or alongside human" (Pokémon, n.d.). Pokémon started as a Nintendo game back in 1995. The competitiveness and the curiosity on different Pokémon available made it so popular. Battling other Pokémon The intention of the game is to become the Pokémon League Champion through battling against other Pokémon Trainers. Along the journey, trainers are encouraged to capture as many Pokémon as they can by...

Continuing my previous blog post, Besides the main storyline, there were many other media being included. Awareness A 30-minute documentary  was released on YouTube, a few months after tv-series. It is mashup of casts, producers and mental health professionals discussing about the series and how they feel about the show. Furthermore, there is a website aided for support line which has options for almost every country. Promoting Selena Gomez being the executive producer, also contributed 2 songs to the soundtrack . The lyrics of the songs are relatable and furthermore promotes the tv series through music. Social medias such as  Tumblr  and  Facebook page  was involved. Though tumblr has the same concept as a blog, "13 Reasons Why" has made it into a user generated content website to let fans explore with their creativity and let their emotions go after watching the series by infusing quotes into images, gifs, etc. On the other hand, the Facebook page w...

According to The National Council of Teachers of English (NCTE),  storytelling define as 'relating a tale to one or more listeners through voice and gesture'. Storytelling, something that you encounter every single day. Be it, listening to music, radio station or a normal conversation with your friends. "We're all natural storytellers and story audiences." (Glassner, 2004) It is a great communication tool to convey information compellingly as everyone experience life differently, the story being told by an individual is unique and connects us all. According to Harvard Business Review's research , a well-constructed narrative are able to engage with the audience and influence their attitudes, beliefs and behaviours of an individual. Therefore, the power of storytelling enables businesses to influence consumers to use or consume their product.  There is no limitations in producing a story for an audience. Stories can be told through any form of me...

Before diving into the topic, it is important to understand the keywords thoroughly so that there will no misunderstanding on the essay question. What is media?  Media can be define as mass communication. According to Business Dictionary,  it includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax (old media) and internet (new media). Traditional media is somewhat as important as new media though it is not as popular during this digital age, it is still being used and targeted to specific audiences.  For example, there are still book readers who would love to collect books instead of downloading e-books, newspaper readers who reads and save some articles that are meaningful to them and magazine readers who collects magazine issues. The use of traditional media are just being used differently; being used as inter-connectors to the new media.   This implies that old media is no...