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3.3 Trans-media Storytelling

According to The National Council of Teachers of English (NCTE),  storytelling define as 'relating a tale to one or more listeners through voice and gesture'.

Storytelling, something that you encounter every single day. Be it, listening to music, radio station or a normal conversation with your friends. "We're all natural storytellers and story audiences." (Glassner, 2004) It is a great communication tool to convey information compellingly as everyone experience life differently, the story being told by an individual is unique and connects us all. According to Harvard Business Review's research, a well-constructed narrative are able to engage with the audience and influence their attitudes, beliefs and behaviours of an individual. Therefore, the power of storytelling enables businesses to influence consumers to use or consume their product. 


There is no limitations in producing a story for an audience. Stories can be told through any form of media such as books, games, podcast, movies, music, etc. It can also be combined to form a story which is also known as trans-media storytelling. According to Henry Jenkins, trans-media storytelling represents 'a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.' This will lead to an interesting form of interaction between the story and the audiences from all around the world; with the motif of connecting information from various medias. 

 In that case, it is vital to have a good storyline on a fresh project. Therefore, if the industry wants to further enhance the story after a long time, they are able to use trans-media storytelling method which is quite popular today. It is also one of the way to earn money easily as the original storyline has it's own group of loyal fans.


How far can trans-media storytelling go? Will the consumer get tired of connecting the dots? 
I will further discuss this in my later post as I will extensively dive into this topic

On my next blog post, I'll be explaining in depth about "13 Reasons Why", a novel that used trans-media storytelling.


 Reference
Book
Glassner, A. (2004) Interactive Storytelling: Techniques for 21st Century Fiction. Canada: A K Peters/ CRC

 Website
National Council of Teachers of English (n.d.) Guideline on Teaching Storytelling. Available at: http://www.ncte.org/positions/statements/teachingstorytelling (Accessed on 28 May 2017)

 Jenkins, H. (2007) Transmedia Storytelling 101. Available at: http://henryjenkins.org/2007/03/transmedia_storytelling_101.html (Accessed on 28 May 2017)

 Bibliography
Book
Kalogeras, S. (2014) Transmedia Storytelling and the New Era of Media Convergence in Higher Education. England:Macmillan Publishers

 Website
Friss, R. (2017) Everyone Loves a Story, and We Are All Natural Storytellers. Available at: https://www.interaction-design.org/literature/article/everyone-loves-a-story-and-we-are-all-natural-storytellers (Accessed on 28 May 2017)

 Zak, P. J. (2014) Why Your Brain Loves Good Storytelling. Harvard Business Review. [online] Available at: https://hbr.org/2014/10/why-your-brain-loves-good-storytelling (Accessed on 28 May 2017)

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