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3.1 Food for Thought (Question 3 & 5)

To be honest, I am not very familiar with both of this topic. Therefore, this are just my rough thoughts before propelling to research.

 Question 3
Examine the issue of cultural appropriation within a domain of beauty, fashion or music industry. Why are some communities cautious of, or against this practice?
Cultural appropriation are often seen present among celebrities in music videos or performances. It is true that in the modern world now, people tend to infuse to create something out of the ordinary; breaking the boundaries of traditionalism but is it something good or just offensive to a certain group of people? Positively thinking, this can actually bring awareness around the globe on the diversity of culture existing. On hind side, there can be a misunderstanding on the originality of the culture.

Question 5
Explore a variety of media used within the context of branding or transmedia storytelling. Does variety dilute the effectiveness of an advertising campaign or story?
Today, the media that are available to us are widely ranged. For example, podcasts, games, virtual reality, web-series and many more. Consequently, branding and trans-media storytelling both must have a specific target audience to promote the product or story successfully. A good story will affect the audience and with a good storyline, it will stay in people's mind forever. A reproduction or adaptation of the story into another form of media will give a nostalgic feeling to the consumer/audience. This will majorly influence the profit of the industry. No matter how many media are being used, it will be effective as the story has already been curiously interested by the audience. 


Lastly, I will proceed to further my research on Question 5 as I am deeply curious and interested in this topic and would like to explore and find out more information about it.

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