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2.6a YouTube Audience - Statistics


I bet everyone is guilty of using YouTube. No matter how old or how young you are, you've definitely at least been to YouTube once. As a viewer, how do you feel about YouTube? Does it benefit you or is it just a distraction or an escape from reality?

YouTube has a very large audience and can be divided into a few categories such as gender, age, ethnic groups and many more.


 Men and women watch different genre of videos on YouTube. The most male dominated category on YouTube right now is football/soccer with 93% of the total viewership, secondly is strategy games (gaming) just 0.2% behind soccer/football. On the other hand, in the female category, makeup and cosmetics is most popular with 89% female audience. From this statistics, I can conclude that men uses YouTube more often than women. Furthermore, the difference is that majority of men uses this platform for leisure purposes whereas women uses it for self-help purposes. YouTube is definitely a source where we are able to rely on with its richness of information in video form.
(Gaille, 2016)

From the statistics above, it is proven that the most popular audience on YouTube is 18-34 year olds. This is not out of the ordinary as in this century, this age group are more prone to use the social media. How does age affect the demographics of YouTube? YouTube being one of the media platform where all ages are welcome to use, there will always be something where it interest each individual. Teen viewers will definitely be more prone to watch original videos from YouTubers such as vlogs, random facts about things and YouTube challenges whereas older viewers will watch videos like tips and tricks on doing certain things and documentaries.
(Gaille, 2016)

YouTube audience will continue to grow year by year unless there's a new and better video platform online. In my opinion, the age group will evolve as the years goes by, with the percentage of younger audience increasing. The cause of this is generation Alpha. "Screens are placed in front of them from the youngest age as pacifiers, entertainers and educational aids" as "they began being born in 2010, the year where iPad was introduced, Instagram was created and "app" was the word of the year, so they have been raised as "screenagers" to a greater extent than the fixed screens of the past could facilitate". (William, 2015) YouTube having many popular source for younger audience is definitely a great alternative for parents instead of buying expensive DvDs and CDs (who still uses that now) 



Bibliography
Gaille, B.  (2016) 39 Astounding YouTube Demographics. Available at: http://brandongaille.com/39-astounding-youtube-demographics/

Video Influencers (2016) YouTube Trends 2016 - 7 Online Trends and Statistics. Available at: https://www.youtube.com/watch?v=J6JKn60zv1Y

Williams, A (2015) Meet Alpha: The Next 'Next Generation'. The New York Times [online]. Available at: http://www.nytimes.com/2015/09/19/fashion/meet-alpha-the-next-next-generation.html

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